When LB Capital, a private equity firm shaking up the roofing industry, took over a pre-existing conference, they walked into the AV equivalent of, “Hey, can you make it feel exactly the same… but totally different?” It’s not easy walking a line between familiarity and new.
But… challenge accepted! With over 750 attendees gathering at the JW Marriott Marco Island Beach Resort, we collaborated with GoGather, our event planning partners, to turn up the volume literally and creatively. This wasn’t just about plugging in some lights and calling it a day. This was about delivering a seamless, head-turning AV experience that respected the legacy of the conference while subtly saying, “Hey, this ain’t your old show anymore.”
While this article focuses on the production side of the conference, our partners at GoGather offer further insight into other planning elements. Check out their success story, "Transforming a user conference for long-term success."
Making it feel like home, but better! This is what LB Capital wanted, but what was our role? Help tell the story: to highlight the stage with immersive visuals, layer scenic elements, and add dimension with a full lighting package. This served as intentional visual anchors that supported the story LB Capital was telling as they stepped into a new chapter for their organization.
To complement the scenic design, our lighting team implemented rich up-lighting techniques, bold color washes, and mood-driven hues that changed with each session. The result was a warm, engaging atmosphere that transitioned seamlessly from keynote to fireside chat to networking hour.
Now, up-lighting might not seem like the most groundbreaking idea, but this is a classy and cost-effective way to enhance the visual vibe of the room without drawing too much attention. Remember that the goal was to help tell the story, not distract from it.
Production doesn’t have to be over-the-top to be unforgettable. We focused on high-impact, cost-effective AV production techniques that elevated the space and captivated the audience. By balancing creative scenic builds with thoughtful lighting execution, we transformed the mainstage into an experience not just a presentation platform.
So how did it go? Let’s just say that our production quality was so high that even the chandeliers had FOMO. With the event’s success and excitement for later this year, we’re stoked to continue partnering with GoGather to make this conference even more memorable. Because at Clarity, we don’t just do AV, we create production experiences.
Great Production Starts With Great People
If this story has you excited to start planning your next event with us, request a quote below!